Foreword
Foreword
Author(s): Rajendra K Pachauri
Source: Communicating in Style Authored By Yateendra Joshi
Abstract:
The production of this style guide would be a source of great satisfaction for those who are either Involved themselves in producing technical literature or responsible for activities in organizations engaged in such work. I am aware of a major consulting organization that has been able to create an enviable record of success in dealing with the chief executives of major organizations around the world largely on the basis of a unique and appealing style of reports published by them. The multiclient reports that this organization produces are given much greater attention at the editing stage than perhaps even at the stage of collection of information, its organization and analysis, and on producing the contents of the basic subject matter itself. The last stages of cnishing the product are the responsibility of the seniormost professionals in the organization. I mention this example only to highlight the fact that even with the richest content on the most esoteric subjects, the value of the cnal product can be diminished or enhanced substantially by the style of the publication. It is for this reason that a style guide is extremely important for enabling scienticc writers in particular to come out with products that are not only scienticcally valuable and rich in content, but attractive, interesting, and pleasing in all respects to the discriminating reader.
Publisher/Organisation: TERI Press
Publication Date: 1 January 2003